Drake Doubles Down on Stake.com Promotion Amidst Record-Breaking Album Run
Canadian rapper Drake has been promoting his long-term partner Stake.com since signing a reported $100 million deal in 2022. The partnership has seen him promote the crypto casino firm during live streams, where he's also gambled and given away money to viewers. In recent months, Drake released three albums, which led to hundreds of millions of streams and a top spot on the US Billboard 200 chart.
Drake has been promoting Stake.com since his album releases in May 2026. He recently hit a $30 million maximum slot payout on the platform, one of the biggest online slot wins ever. The rapper also teased a potential 10-year anniversary stream for Stake coming in 2027.
The exact details of Drake's deal with Stake are unclear, but it appears to be ongoing. Founder Ed Craven has made appearances during live streams and seems to have a personal relationship with the rapper beyond the promotion deal.