Edelman's Bitcoin Bet Tops Amazon Stake as Institutional Wave Gains Momentum

Edelman Financial Engines, a registered investment advisor serving approximately 1.3 million clients, reported its $34 million Bitcoin allocation in a 13F filing covering the quarter ended June 30, 2026.

The firm's position is split between Blackrock's iShares Bitcoin Trust (IBIT), the largest spot Bitcoin ETF by assets, and Grayscale's flagship Grayscale Bitcoin Trust (GBTC).

This allocation is small, amounting to roughly 0.012% of Edelman's total portfolio, but it has surpassed its $25 million stake in Amazon.

JPMorgan has also increased its IBIT stake to around $356 million, up from about $162 million three months earlier, and wealth manager UBS more than quadrupled its position to nearly $90 million.