ENS Establishes Foundation Entity for .ens Top-Level Domain Application

Ethereum Name Service (ENS) has taken a significant step towards obtaining its own top-level domain name.ens. This move follows the approval of a proposal by ENS token holders to establish the ENS Foundation as an operating foundation with an executive director and staff.

The new entity will make it easier for ENS to apply for .ens, which is not reserved like .eth is due to being an ISO alpha code for Ethiopia. This could potentially avoid integration challenges that come with merging an existing web3 namespace with a traditional ICANN-root domain.

ENS Foundation will need to demonstrate control over the .ens namespace in order to integrate it successfully. The approved proposal states that protocol control, including smart contract upgrades and root key control, remains exclusively with ENS token holders.