Equitable Holdings Expands Bitcoin Linked Annuities Amid Strong Market Momentum

Equitable Holdings (EQH) has expanded its Structured Capital Strategies annuity lineup to include a bitcoin linked index option tied to the iShares Bitcoin Trust ETF. This move comes as EQH trades at $53.34 with a 90-day share price return of 17.77% and a year-to-date share price gain of 11.19%. The company's three-year total shareholder return stands at 96.60%, and its five-year total shareholder return is 115.15%.

The new bitcoin linked annuity feature could potentially drive future growth for EQH, particularly given the strong momentum in the market. Despite this, some analysts have raised concerns that higher margin RILA products may run off faster than expected or lead to pricing pressure from competitors.