Fanatics Combines Sportsbook, Casino, and Prediction Markets into One App

Fanatics Sports & Casino, the new all-in-one betting app from Fanatics Betting and Gaming, has launched in 23 states and Washington D.C., combining sportsbook, online casino, and prediction markets into one platform. According to CEO Matt King, this approach is a natural evolution of how fans want to engage with betting.

The app's geo-aware design automatically adjusts which products are available based on the user's physical location. Sportsbook access is live in 23 states, while online casino games are limited to four states: New Jersey, Pennsylvania, Michigan, and West Virginia. Prediction markets reach 22 states and four US territories.

Fanatics Markets, a standalone prediction market app launched in December 2025 through a partnership with Crypto.com, is now integrated into the new platform. The app offers up to 10% FanCash back on prediction market trades, mirroring the rewards structure of Fanatics' merchandise and collectibles businesses.

The NFL sportsbook partnership secured by Fanatics in late August 2026 gives the company official league branding and data access, creating a vertically integrated sports fan ecosystem. King noted that Fanatics has climbed to become the third-largest US sportsbook, with its edge coming from its massive customer base already buying jerseys and trading cards through other businesses.