Ferrari Brings Crypto Payments to European Dealerships

Ferrari is expanding its cryptocurrency payment option to European dealerships, allowing customers to buy luxury cars using Bitcoin (BTC), Ethereum (ETH), and USDC.

The Italian carmaker plans to launch this service by month-end, with most European dealers already adopting the new payment system. Others are in the process of doing so.

This move comes as wealthy clients show growing interest in using digital currencies for big-ticket purchases, according to a company spokesperson who referred to it as 'a no-brainer'.

Ferrari kicked off crypto payments in the US last year and saw success with the service. The company aims to offer crypto payments at more international dealerships by the end of 2024, targeting countries where digital currencies are legal.