Five Guys Touts Itself as Bitcoin Company Amid Surge in Crypto Sales
Fast-food giant Five Guys has made headlines in the cryptocurrency space by rebranding itself as a 'Bitcoin company.'
The chain, known for its abundance of toppings and endless possibilities, announced the move after a significant increase in Bitcoin sales at their restaurants.
'We're excited to call ourselves a Bitcoin company,' said Matt Porter, CEO of Five Guys. The company has seen a surge in customers using Bitcoin to pay for their meals, with some locations reportedly seeing up to 20% of transactions being made in the cryptocurrency.
The decision to rebrand is part of an effort to tap into the growing demand for digital payments and attract more tech-savvy customers. As Porter notes, 'Bitcoin has become a significant player in the payment landscape.'