Gen Z Dominates Binance Stablecoin-Based Stock Trading

Gen Z has emerged as the dominant force behind Binance's stablecoin-based stock trading products, according to new data from Binance Research.

The generation accounts for 44% of users on both Binance Direct Stocks and bStocks, marking it as the single largest cohort across these offerings.

Gen Z also holds roughly 45% of TradFi perpetual users, placing it on par with Millennials in that category.

New user trends confirm the pattern is accelerating rather than leveling off, with Gen Z's share of newly onboarded TradFi users rising from 41% in January to 47% in July.