Gen Z Dominates Binance's TradFi Products, Defying Speculative Trading Assumptions

Binance Research has published a new report titled 'Onboarding the Next Generation', which examines how Gen Z is becoming the dominant cohort on Binance's TradFi products. The report finds that 30% of Gen Z investors began investing during university or early adulthood, double the rate for Millennials and well above that for Gen X.

This earlier entry is paired with stronger preparation, as 77% of Gen Z investors report having received formal financial education, the highest of any generation. Binance Research identifies Gen Z as the largest single cohort across Binance's TradFi suite, accounting for 44% of Direct Stocks and bStocks users and roughly 45% of TradFi-Perps users.

The report suggests that Gen Z's behavior contradicts the assumption of speculative trading. Leveraged ETFs account for just 5.9% of Gen Z trading volume, the lowest share of any generation, and the cohort trades less frequently at 2.6 as compared to other cohorts at 3.0 trades per day.