Gen Z Dominates Binance's TradFi Products, New Research Finds

Binance Research has published a new weekly market commentary titled 'Onboarding the Next Generation', examining how Gen Z is becoming the dominant cohort on Binance's TradFi products.

The report finds that 30% of Gen Z investors began investing during university or early adulthood, double the rate for Millennials and well above 9% for Gen X. This earlier entry is paired with stronger preparation, as 77% of Gen Z investors report having received formal financial education, the highest of any generation.

Binance Research identifies Gen Z as the largest single cohort across Binance's TradFi suite, accounting for 44% of Direct Stocks and bStocks users. Among users who have adopted all three products, 48% are Gen Z. Gen Z's share of newly onboarded TradFi users has risen steadily from 41% in January to 47% in July.

The report also highlights that more than 90% of TradFi users in every generation are based in emerging markets, with Gen Z at 95%. Within that base, 13% of Binance Direct Stocks users are Gen Z investors from emerging markets holding less than US$2,000 in equity assets.