Gen Z Dominates TradFi Products on Binance
A recent report from Binance Research reveals that Generation Z investors are becoming increasingly active on the platform, making up 44% of users across various TradFi products.
The report, titled 'Onboarding the Next Generation', found that Gen Z investors began investing at a younger age than their predecessors, with 30% starting during university or early adulthood. This is compared to 15% for Millennials and 9% for Gen X.
The study also highlights the financial discipline of Gen Z investors, with 77% reporting having received formal financial education - the highest rate among all generations.
Binance Research notes that over 90% of TradFi users across all generations are based in emerging markets, with Gen Z at 95%. The report identifies a segment known as 'Next Gen Users', who hold less than $2,000 in equity assets and rely on Binance for their first access to US equities.