Gen Z Investors Onboard to Binance in Record Numbers

Binance Research has released a new report titled 'Onboarding the Next Generation' that examines how Gen Z investors are onboarding to Binance's TradFi products.

The report finds that 30% of Gen Z investors began investing during university or early adulthood, double the rate for Millennials and well above that of Gen X. This earlier entry is paired with stronger preparation, as 77% of Gen Z investors report having received formal financial education, the highest of any generation.

The research identifies Gen Z as the largest single cohort across Binance's TradFi suite, accounting for 44% of Direct Stocks and bStocks users. Among users who have adopted all three products, 48% are Gen Z.