Gen Z Investors Show Disciplined Approach to TradFi

Binance Research has published a report titled 'Gen Z Perspective Rewrite', which examines how Gen Z users behave across three TradFi products: direct equities, bStocks, and TradFi-Perps. The report finds that 22% of Gen Z direct-equity accounts have never placed a sell order, against 19% for Gen X and 9% for Baby Boomers.

The largest average buys by Gen Z go to SCHD, a dividend ETF, at US$16,567 per trade, and AVGO at US$12,370. In contrast, the most famous names like TSLA and NVDA draw the smallest tickets.

Gen Z leads net accumulation across all three products. In bStocks, 76% of Gen Z accounts were net accumulators, the highest share of any generation and nine points above Millennials at 67%. In direct equities, 77% accumulated, against 74% for Gen X and 68% for Baby Boomers.