Gen Z Takes the Lead in Binance Stablecoin-Based Stock Trading

Gen Z is dominating Binance's stablecoin-based stock trading products, according to new data from Binance Research. This generation accounts for 44% of users on both Binance Direct Stocks and bStocks, making it the single largest cohort across these offerings.

Gen Z also holds roughly 45% of TradFi perpetual users, placing it on par with Millennials in that category.

New user trends confirm that this pattern is accelerating rather than leveling off. Gen Z's share of newly onboarded TradFi users rose from 41% in January to 47% in July, indicating that younger traders are increasingly choosing Binance's stablecoin-based stock products as their entry point into equity markets.

This dominance is rooted in early market participation, with 30% of Gen Z investors beginning to invest during university or early adulthood. Additionally, 77% reported receiving formal financial education, the highest share of any generation surveyed.