KuCoin Launches Pay LATAM Program with $100,000 Prize Pool

KuCoin, a prominent cryptocurrency exchange, has launched its latest initiative for the Latin American market, Pay LATAM. This program allows users to spend their cryptocurrencies directly with zero hassle and instant execution.

The campaign, which started on July 29, 2026, offers a $100,000+ prize pool filled with No-Threshold Cash Coupons and KuCoin Gift Cards for users in Brazil, Argentina, Peru, and Mexico. Users can participate by registering and completing at least one valid transaction.

To win, users must meet specific conditions depending on their location. In Zone 1, daily scan and pay perks are available to new users who complete a QR payment of at least $10 USDT in Brazil, Argentina, or Peru. The rewards include No-Threshold Cash Coupons worth up to $5.

In Zone 2, Mexican users can participate by completing their first SPEI local bank transfer of at least $40 USDT. They will receive a $5 No-Threshold Cash Coupon.

The campaign also includes the LATAM Power-Up Challenge, where users must complete three or more QR payments or SPEI transfers and reach a cumulative volume of at least $500 USDT during the campaign period. This unlocks a Mystery Box with random rewards worth between $8 and $888 USDT.