KuCoin Pay Expands Stablecoin Utility with Enterprise Gift Card Solution

KuCoin Pay has introduced KuCoin Gift Card, a digital asset distribution solution that enables businesses to send USDT and USDC globally through gift cards.

The service is designed for customer rewards, promotional campaigns, employee incentives, and community engagement, making stablecoin distribution more accessible and operationally efficient.

Bulk issuance and API integration allow businesses to embed crypto transfers into their operations, creating a seamless experience for recipients who can redeem the gift cards and receive the corresponding assets through KuCoin.

The launch advances KuCoin Pay's evolution into an infrastructure layer that enables digital value to move more easily between businesses and users, said Alicia Kao, Managing Director of KuCoin.