Liquidity Infrastructure Key to Dominant Exchange Positions
Most cryptocurrency exchanges assume that liquidity follows product quality, but this is a mistaken view. Those who have built durable competitive positions treat liquidity infrastructure as a core operational decision.
Centralized crypto exchanges in Southeast Asia, Latin America, and the Middle East reached dominant positions by prioritizing order book depth and making deliberate choices about liquidity provision.
The order book is the primary product on any exchange, ahead of interface, fee schedule, or asset selection. Traders evaluate exchanges before individual assets, and spreads communicate this immediately.
Liquidity quality determines whether traders stay and trade, while BIS research shows that it's a primary determinant of price efficiency and trader retention.