Managed Service Providers Must Adapt to Age of AI, New Book Warns

Chris Day's new book 'MSP to MVP' aims to help managed service providers (MSPs) navigate the increasingly competitive landscape of AI-driven business. The book, published by Forbes Books, presents a framework for MSPs to redefine their role in customer relationships and move beyond mere technical expertise.

According to Day, small and mid-sized businesses no longer judge their MSPs solely on uptime and support metrics. Instead, they expect their service providers to contribute to their overall success, security, productivity, and growth.

The book introduces the Six Disciplines of Customer Success, a methodology designed specifically for managed service providers. Day's approach includes concepts like the Bow Tie Model and the Dual Growth Loop to help MSPs strengthen client relationships, make business value visible, improve retention, create expansion opportunities, and build recurring revenue.