Mercuryo Cuts Crypto Purchase Drop-Off by 75% With Streamlined On-Ramp Process

Mercuryo has achieved significant improvements in its crypto on-ramp process, resulting in a 75% year-on-year increase in conversion rates. The company's efforts have streamlined the process for fiat-to-crypto purchases into just a few simple steps, reducing customer drop-off and making it easier for users to complete transactions.

According to Mercuryo's analysis, abandonment is most likely to occur before payment submission, highlighting the importance of optimizing the entire customer journey. The company has refined its on-ramp service to include clear navigation, streamlined steps, relevant payment options, and checkout experiences adapted to each user's device and market.

'An incessant focus on improving the UX for our customer base is delivering tangible benefits,' said Ashna Vaghela, Chief Customer Officer at Mercuryo. 'We're acutely mindful that customers expect the on-ramp process to be clear, intuitive and suited to the way they want to purchase digital tokens.'

The results underscore the commercial importance of checkout design for wallets, exchanges, and other digital platforms embedding payment flows.