Meta Re-Enters Crypto Payments with USDC for Advertisers

Meta Platforms (NasdaqGS:META) is expanding its cryptocurrency push by allowing advertisers to fund campaigns using USDC, a stablecoin. This marks a major move back into crypto payments for Meta after the earlier Libra effort was halted.

The decision broadens how money can flow across Meta's ad business and introduces a new funding option for advertisers who already hold digital assets.

This could influence how advertisers and creators consider cash flow, cross-border transactions, and their financial interactions with Meta's platforms.

According to Simply Wall St analysis, the stock is trading about 37.1% below its estimated fair value, making it undervalued, but there are risks associated with regulatory pushback on crypto usage.