MicroStrategy Sells Bitcoin-Branded Jordans, No Crypto Payments Accepted

MicroStrategy's online store has launched $250 Bitcoin-branded Nike Air Jordans. The unique marketing move ties merchandise to the company's Bitcoin investment strategy.

The store only accepts card and Apple Pay payments, not Bitcoin itself. This decision highlights MicroStrategy's creative approach to promoting its brand and recruiting customers.

Nike's stock has declined nearly 49% over the past year due to broader business challenges, including revenue declines and tariffs. The company's struggles contrast with MicroStrategy's focus on its Bitcoin investment strategy.