Most New CEX Tokens Fail to Survive First Year

Nearly 90% of new tokens listed on major centralized exchanges (CEX) fall below their debut price within 12 months, according to a report from CoinGecko.

The research firm analyzed listing performance across the top 12 CEX and found that only about 32% of newly listed tokens record positive price action in their first 30 days of trading. However, this number deteriorates rapidly.

After 60 days, just 25% of tokens remain above water. By the one-year mark, fewer than 10% still trade above their initial listing price on most platforms. The report also highlighted the strong performance of Upbit, with 67% of its new listings finishing in the green after 30 days.

However, even Upbit's early advantage fades sharply, all of its newly listed tokens drop below their debut price by the 300-day mark. Coinbase stood out as the only exchange where listed tokens saw a rebound after six months.