Nebuta Festival DAO Experiment Expands to Include Local Incentives

Purezza Home and Hitachi Solutions East Japan announced the second round of their DAO experiment, 'Nebuta Festival DAO', to take place from August 2nd to 6th. The event will coincide with the Nebuta Festival in Aomori Prefecture.

The first round of the experiment was conducted last year among Hitachi employees and involved issuing digital participation certificates (NFTs) to attendees who scanned a QR code at the festival venue, as well as sharing photos taken by attendees on Instagram. The NFTs were valued based on the number of likes they received.

In this second round, participants will be able to join in as 'jumpers' and receive digital participation certificates upon checking in with a GPS tracker set up along the festival route. Local specialties will also be provided as incentives for participants.