New Tokens Face Grim Reality: 90% Crash Within First Year
Nearly nine out of ten new tokens listed on major centralized exchanges fall below their debut price within 12 months, according to a recent report from CoinGecko.
The research firm's 2026 Spot CEX Report analyzed listing performance across the top 12 centralized exchanges and found that only about 32% of newly listed tokens record positive price action in their first 30 days of trading.
However, this number deteriorates rapidly. After 60 days, just 25% of tokens remain above water, and by the one-year mark, fewer than 10% still trade above their initial listing price on most platforms.
Upbit posted the strongest short-term results, with 67% of its new listings finishing in the green after 30 days. Binance (BNB) and OKX followed at 50%. But Upbit's early advantage fades sharply, all of its newly listed tokens drop below their debut price by the 300-day mark.
Interestingly, Coinbase stood out as the only exchange where listed tokens saw a rebound after six months.