New Tokens on CEX: Only 10% Survive First Year
A new report from CoinGecko reveals that only about 10% of new tokens listed on major centralized exchanges (CEX) survive their first year. The research analyzed listing performance across the top 12 CEX, including Binance, Upbit, and Coinbase.
The report found that nearly 90% of tokens fall below their debut price within 12 months. After 30 days, just 32% of new listings showed positive price action, while after 60 days, only 25% remained above water.
However, Upbit posted the strongest short-term results with 67% of its new listings finishing in the green after 30 days. Binance and OKX followed closely behind at 50%. But Upbit's advantage faded sharply as all of its newly listed tokens dropped below their debut price by the 300-day mark.
Coinbase stood out as the only exchange where listed tokens saw a rebound after six months. The report also highlighted the dominance of stablecoins, with Tether (USDT) and USD Coin (USDC) accounting for 66.6% of all trading pairs.