New Tokens on CEXes: 90% Crash Within 12 Months

The performance of newly listed tokens on major centralized exchanges is dismal, according to a recent report from CoinGecko. The firm's 2026 Spot CEX Report found that nearly 90% of new tokens fall below their debut price within 12 months.

In the first 30 days of trading, only about 32% of newly listed tokens record positive price action. This number drops to just 25% after 60 days and fewer than 10% by the one-year mark.

The report analyzed listing performance across the top 12 centralized exchanges and found that Upbit posted the strongest short-term results, with 67% of its new listings finishing in the green after 30 days. However, this advantage fades sharply, all of Upbit's newly listed tokens drop below their debut price by the 300-day mark.

The report also highlighted the dominance of stablecoins in spot trading, with Tether (USDT) and USD Coin (USDC) accounting for 66.6% of all trading pairs and 97.7% of stablecoin-denominated pairs across the 12 exchanges surveyed.