Nike Enters Solana Ecosystem Through Sunrise Initiative
Nike's stock has become available on Solana through the Sunrise initiative, marking a major expansion of the Web3 ecosystem. The tokenized equity, issued by Backpack Securities, gives Solana users access to Nike exposure through an on-chain market designed for continuous trading.
The launch adds another prominent global company to Solana's rapidly expanding market for tokenized equities, which has already attracted significant activity across stocks and real-world assets. The NKE token is available through Sunrise and several applications across Solana, providing crypto-native investors with another way to access traditional equity markets while keeping trading and settlement connected to blockchain infrastructure.
The development of tokenized real-world assets on Solana continues to grow, with tokenized-equity supply reaching a weekly record of $465 million in August. The platform's infrastructure is positioning itself as a venue for financial products that require fast settlement and continuous market access. With the arrival of Nike, Solana is strengthening its position as infrastructure for a broader digital capital market.