Nike Enters Solana Ecosystem with Tokenized Equity Exposure

Nike has entered the Solana ecosystem through the Sunrise initiative, bringing tokenized exposure to its shares onto the blockchain. The launch adds one of the world's most recognizable consumer brands to Solana's rapidly expanding market for tokenized equities.

The NKE token is issued by Backpack Securities and is available through Sunrise and several applications across Solana. This development gives crypto-native investors another way to access traditional equity markets while keeping trading and settlement connected to blockchain infrastructure.

Solana's ecosystem data shows that tokenized-equity supply on the network reached a weekly record of $465 million in August, with Raydium surpassing $4 billion in cumulative tokenized-stock volume. Backpack Securities has played an increasingly important role in this expansion, listing companies such as SpaceX and Intel.