Nike Lands on Solana as Tokenized Equity
Nike has become the latest major brand to enter the world of tokenized equity on Solana, thanks to a partnership with Backpack Securities and Sunrise. On September 8, 2026, Nike's tokenized shares went live on Solana, marking a significant milestone for the platform.
The listing points to a growing appetite for tokenized consumer names and widens Solana's reach beyond its traditional crypto-native audience. With each token backed by a genuine Nike share, holders can trade continuously in real-time, with liquidity in place from day one.
Sunrise, the platform behind the launch, uses an orchestration model to streamline listings and ensure smooth ecosystem-wide integration. The company's 40th listed asset, Nike joins a lineup that spans 14 stocks and has cumulatively traded $1.5 billion USD in volume.