Ninjas in Pyjamas' Crypto Pivot: Bitcoin Mining and the Rise of DOJO

Ninjas in Pyjamas' professional CS2 team pushed their match against paiN Gaming to overtime during the BLAST Bounty Summer 2026 Closed Qualifier on July 26. The high-stakes tournament drew elite-level teams into closed qualifiers, where margins are razor-thin.

NIP Group, the publicly traded parent company of Ninjas in Pyjamas, has been mining Bitcoin since 2025 and manages a fan governance token called DOJO that's trading at approximately $0.076 per token with almost no volume to speak of.

The NIP Group's decision to branch into blockchain infrastructure is a strategic pivot from their focus on competitive gaming revenue alone. By launching Bitcoin mining operations, they're joining a small but growing cohort of esports entities exploring blockchain opportunities.