Ninjas in Pyjamas' Crypto Pivot Takes Center Stage Amidst BLAST Premier Qualifiers
Ninjas in Pyjamas (NIPCS) pushed their match against paiN Gaming to overtime on Mirage during the BLAST Bounty Summer 2026 Closed Qualifier. The match was a closely contested one, with neither team able to secure victory in regulation.
But for NIP Group, the publicly traded parent company of Ninjas in Pyjamas, this match is just a small part of their larger strategy. In 2025, they began mining Bitcoin as a way to supplement their esports revenue.
NIP Group has also ventured into the world of cryptocurrency with their fan governance token, DOJO. The token allows supporters to participate in certain governance votes and access exclusive content or experiences tied to the NIP ecosystem.
The price of DOJO currently stands at approximately $0.076 per token, but its trading volume is extremely low. This has led some to question whether DOJO will ever gain significant traction as a cryptocurrency asset.