Crypto
Niu Lai Memecoin Rides Viral Film Wave on BNB Chain
A new memecoin called Niu Lai has taken the BNB Chain by storm. The coin, which is tied to a viral Chinese animated film of the same name, saw its price surge more than 150x in just one day before plummeting violently.
The story behind Niu Lai begins with the film Niulai, which went viral in China in August 2026 after its director and his mother spent five years making it by hand. The film's raw, homemade aesthetic sparked sympathy, curiosity, and meme energy, leading to a surge in box office sales.
A memecoin named Niu Lai was launched on the BNB Smart Chain, and speculators piled in to trade the narrative. With a fixed maximum supply of 1 billion tokens and no formal utility, Niu Lai exists purely as a community and culture play.