Nu Enters U.S. Market with Stablecoin-Powered Cross-Border Transfers

Nu, a Brazilian-founded fintech company, has launched its U.S. banking operations through a partnership with Lead Bank and introduced Nu Global, a multi-currency account that uses stablecoins USDC and EURC for cross-border transfers.

The U.S. launch includes deposit accounts, credit cards, and domestic and international transfers, targeting digitally oriented consumers and the Hispanic population.

Nu's expansion into the U.S. market places it directly into the world's largest financial services market, where established banks and fintech companies compete for customers seeking lower-cost digital banking and cross-border services.