Pokémon Cards Outshine S&P 500 and Bitcoin Over Past Three Months

Pokémon cards have outperformed both the S&P 500 and Bitcoin over the past three months, posting a 22.8% gain while the cryptocurrency fell sharply.

A card index tracking graded collectibles showed that Pokémon cards climbed 22.8%, the S&P 500 advanced 4.7%, and Bitcoin declined 20.7% during this period.

The divergence highlights how collectibles are behaving as an asset class largely disconnected from financial markets.

Retail data confirms the underlying demand, with Target reporting trading-card sales jumping nearly 70% in 2025, tracking toward more than $1 billion.