Ripple Brings XRP Branding to Florida Athletics
Ripple has announced a multi-year partnership with Florida Athletics to bring XRP branding to the field at Ben Hill Griffin Stadium starting in the 2026 season. The agreement will also feature XRP on digital properties, event signage, and financial education programs for college athletes.
The deal is part of Ripple's strategy to strengthen its presence in American college sports. In June 2026, the company signed a sponsorship deal with the Kansas Jayhawks, which included an XRP logo patch on the team's jerseys.
Florida Athletics' athletic director Scott Stricklin highlighted the alignment between the institution and Ripple: 'Florida has a long history of embracing innovation and technology to enhance the experience of our fans and strengthen our programs. Ripple has established itself as an innovative leader in financial technology, and we are excited to welcome XRP to the Gator Nation.'