Ripple Brings XRP Branding to Florida Athletics
Ripple has signed a multi-year sponsorship deal with Florida Athletics, bringing XRP branding to one of college football's most iconic venues. The XRP logo will appear on the field at Ben Hill Griffin Stadium, known as 'The Swamp,' starting with the 2026 football season.
The partnership is expected to generate up to $5 million annually for Florida Athletics, according to people familiar with the negotiations. This deal marks a continued push by crypto companies to reach large audiences through college and professional sports partnerships.
Ripple will also support financial and technology education for Florida student-athletes and the wider campus community, covering both traditional finance and digital assets. University of Florida Athletics Director Scott Stricklin said the deal fits the university's approach to technology.