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Ripple Brings XRP Branding to Florida Football

Guavy AI Editorial Team
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Ripple has announced a multi-year partnership with Florida Athletics to bring XRP branding to the University of Florida's football team, starting with the 2026 season. The deal will feature prominent display of the XRP logo on Ben Hill Griffin Stadium and digital platforms.

The partnership goes beyond mere branding, as Ripple plans to support financial and technology education programs for student-athletes and the wider campus community. This initiative aims to build mainstream awareness of XRP and blockchain technology by covering traditional finance and digital assets.

Florida Athletics Director Scott Stricklin stated that the partnership brings together two organizations focused on innovation, highlighting Florida's history of embracing technology. Ripple described XRP as a fast and low-cost way to move money globally.

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