Ripple Brings XRP Branding to Florida Gators Football Field

Ripple, the company behind the XRP token, has expanded its reach in major U.S. college sports through a multi-year sponsorship deal with the University of Florida.

Under this agreement, XRP branding will appear on the football field at Ben Hill Griffin Stadium, commonly known as the Swamp, beginning this season. This move marks Ripple's latest effort to promote XRP in college athletics, building on its previous partnership with the University of Kansas that put XRP branding on Jayhawks athletic uniforms.

The deal between Ripple and the University of Florida covers digital properties and event signage across Gainesville, including football games at Ben Hill Griffin Stadium. The agreement also includes financial and technology education programs for student athletes and the campus community.