Ripple Brings XRP Branding to Florida's Ben Hill Griffin Stadium

Ripple has signed a multi-year partnership with Florida Athletics to bring XRP branding to Ben Hill Griffin Stadium, also known as The Swamp. As part of the agreement, the XRP logo will be prominently featured on the stadium field, starting with the 2026 football season. University of Florida Director of Athletics Scott Stricklin framed the deal as an extension of the school's technology-forward culture.

The partnership includes on-field branding, digital properties, and event signage. Ripple will also fund financial and technology education for Florida student-athletes and the wider campus community. This education will cover both traditional finance and digital assets.

Ripple describes XRP as a cryptocurrency built for fast, low-cost money movement, settling transactions in roughly three to five seconds on the open-source XRP Ledger. The company's RLUSD stablecoin and the XRP digital asset underpin those services.