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Ripple Brings XRP Branding to Louisville Basketball in Multi-Year Deal

Guavy AI Editorial Team
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Ripple has announced a new partnership with Louisville Athletics to bring XRP branding to the university's basketball program. The agreement, which begins in the 2026-27 season, will see the XRP logo appear on Denny Crum Court during every home game.

The XRP logo will share space with the Coach Denny Crum logo inside the three-point arc, marking a new chapter in campus tradition. Additionally, XRP signage will be displayed on courtside boards during television broadcasts and promotions will extend to within the KFC Yum! Center.

Louisville will promote the partnership through digital and social media channels, as well as radio broadcasts for both basketball teams. The deal also includes funding for financial and technology education programs for student-athletes and the wider campus community.

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