Ripple Brings XRP to College Football's Biggest Stage
Ripple has announced a multi-year partnership with Florida Athletics, which will see the XRP logo prominently displayed on the field at Ben Hill Griffin Stadium starting from the 2026 season.
The deal also includes financial and digital-asset education for students and athletes, covering both traditional finance and blockchain technology. According to Athletic Director Scott Stricklin, Ripple is an 'innovative financial technology company' that shares Florida Athletics' forward-thinking approach.
Ripple's logo will be featured in Florida Athletics' marketing materials, including the Internet and event branding. This partnership marks a significant step for XRP in mainstream finance, with the asset gaining widespread exposure through one of college football's largest venues.