Ripple Brings XRP to the Basketball Court

Ripple has announced a multi-year partnership with Louisville Athletics to promote XRP across the university's basketball program. The agreement includes court branding, media exposure, and financial and technology education for student-athletes and the wider campus community.

The XRP logo will appear on Denny Crum Court during every men's and women's basketball home game, while in-venue promotions and television-visible courtside signs will also showcase the brand. The partnership builds on Ripple's existing college-sports strategy, which includes deals with Kansas Athletics and Florida Athletics.

Ripple has been testing different forms of sports visibility through these partnerships, including uniform patches, football-field branding, and now basketball-court placement. However, visibility alone does not establish a new payment use case or increase activity on XRP Ledger.