Crypto

Ripple Brings XRP to 'The Swamp' Through Florida Athletics Partnership

Guavy AI Editorial Team Published September 5, 2026

Instruments

XRP

Ripple has secured a multi-year sponsorship agreement with Florida Athletics to bring XRP branding to Ben Hill Griffin Stadium, also known as 'The Swamp'.

The partnership will begin with the 2026 Florida football season and includes prominent XRP logo displays on the field during Gators games.

This marks Ripple's second major college sports partnership, following a five-year deal with the Kansas Jayhawks that includes XRP branding on team jerseys.

Florida Director of Athletics Scott Stricklin described Ripple as an innovative financial technology company and stated that Florida looks forward to introducing XRP to Gator Nation.

Ripple will also support financial and technology education programs for Florida student-athletes and the broader university community, covering traditional financial topics alongside digital assets and emerging financial technologies.

Ripple Brings XRP to 'The Swamp' Through Florida Athletics Partnership

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