Ripple Doubles Down on US Sports Partnerships with Florida Gators Deal
Ripple's US sports partnerships continue to expand, with the latest collaboration announced between Ripple and the Florida Gators. This move comes just two months after Ripple partnered with the Kansas Jayhawks.
The new partnership was revealed through a shared video showing the XRP logo painted on the team's field. This increased brand visibility suggests growing adoption and token awareness in the US sports market, driven by marketing-led partnerships.