Ripple Lands Major College Football Sponsorship Deal
Ripple has made a significant move into college sports by securing a multi-year deal to feature the XRP logo at Ben Hill Griffin Stadium, home of the University of Florida's football team.
The agreement, announced on September 4, is reportedly worth around $5 million per year for the university, making it one of the higher-tier on-field logo deals in college sports.
The branding extends beyond the stadium, with digital platform placements and event signage across Florida Athletics, which oversees 21 sports teams and over 500 student-athletes. Ripple's deal also includes an educational component, funding financial literacy and technology programs for student-athletes and the broader university community.
This is not Ripple's first move into collegiate space; earlier in 2026, the company struck a jersey-patch sponsorship deal with the Kansas Jayhawks.