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Ripple Partners with Louisville Athletics for College Basketball Debut

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Ripple has entered into a new sports partnership with Louisville Athletics, marking its entry into the college sports space.

The agreement will introduce XRP logos to Louisville Basketball starting with the 2026-27 season. This is a significant move for Ripple as it expands its brand presence beyond traditional finance and cryptocurrency spaces.

The exact terms of the partnership were not disclosed in the announcement, but the introduction of XRP logos on team merchandise and branding will likely increase visibility for both parties.

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