Crypto

Ripple Partners with University of Florida Athletics on XRP Branding

Guavy AI Editorial Team Published September 5, 2026

Instruments

XRP

Ripple has secured a major partnership with the University of Florida Athletics department, which will see XRP branding prominently displayed at Ben Hill Griffin Stadium, nicknamed 'The Swamp', from the 2026 football season onwards. The estimated value of this multi-year agreement is up to $5 million annually for the university.

The partnership includes financial literacy and technology education programs for student-athletes at Florida, covering both conventional finance topics and emerging digital asset technologies. Ripple's CEO, Brad Garlinghouse, a graduate of the University of Kansas, has stated that the company aims to welcome XRP to 'Gator Nation.'

This collaboration marks Ripple's second significant college sports partnership after announcing a five-year deal with the Kansas Jayhawks in July 2026.

Ripple Partners with University of Florida Athletics on XRP Branding

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