Ripple Partners with University of Florida for Multi-Year XRP Branding Deal

XRP branding is now featured at Ben Hill Griffin Stadium in Florida, marking a multiyear sponsorship deal worth $5 million annually. The agreement between Ripple and the University of Florida's intercollegiate sports program, known as the Florida Gators, extends beyond stadium advertising to cover digital properties and event signage.

The partnership aims to introduce XRP to football audiences while integrating financial and technology education into university programs. According to Athletic Director Scott Stricklin, 'This partnership brings together two organizations that think boldly about the future.'

Ripple's expansion into college athletics continues with this deal, following a previous arrangement with the University of Kansas. The company has also committed $25 million to U.S. education programs, including grants for traditional finance and digital assets for students and athletes.