Ripple Partners with University of Florida in Major Brand Awareness Deal
Ripple has signed a multi-year partnership agreement with the University of Florida's sports department, known as Florida Athletics. The deal is expected to make headlines in the US and will have significant implications for the company's brand awareness.
The terms of the agreement are not entirely clear, but according to sources close to the matter, Ripple will pay the university approximately $5 million annually over a multi-year period. This partnership goes beyond simple sponsorship or advertising activities, as Ripple will also provide educational support to University of Florida students and student athletes in traditional finance, financial technology, and digital assets.
The XRP logo is set to be displayed at Ben Hill Griffin Stadium, home to the University of Florida's sports teams. This move marks a significant step for Ripple as it seeks to increase its visibility and reach new audiences. The partnership has been welcomed by University of Florida Athletic Director Scott Stricklin, who stated that the deal 'brings together two organizations that think boldly about the future'.