Ripple Teams with Florida Athletics, Brings XRP Logo to 'The Swamp'

Ripple has signed a multi-year partnership with Florida Athletics, marking its second major sports sponsorship deal. The deal centers on XRP, which will appear on the team's field at Ben Hill Griffin Stadium.

The agreement includes a long-term commitment to the University of Florida and supports financial and technology education for student-athletes and the campus community.

Ripple's partnership with Florida Athletics is part of its growing presence in sports sponsorship deals, following similar agreements with the Kansas Jayhawks and other institutions. The deal will generate up to $5 million annually by placing XRP logos in the Swamp, according to AP.